You have been working one-to-one with your clients for a few years and actually your waiting list is getting unmanageable. You’re working all the hours and it’s starting to burn you out. You need a better way to be able to connect with your clients.
So you decide to create your first course. You have all the content you’ve collected during your work with your clients, so you just need a repository for it, where you can direct new clients. Shouldn’t take too long, should it?
Woah! Before you start there are a number of things you need to really think about:
What do you want your course to contain? Will it be a lite version of what you currently offer? How will you continue to attract new clients? Will you provide a ‘free’ element of the course, is there going to be a VIP element, where you offer some help and guidance, or is it going to be a self-directed course. How are you going to deliver the content? Will it be through videos of you going through the content, will it be a slide deck with audio overlay, will there be a workbook that the students need to go through?
You also need to think about the price. The course will probably be at a much lower cost than your one-to-one services. This means that you will need to attract a higher number of people to your course than if you were servicing them individually. Of course, if it is an evergreen course, with no interaction from yourself, the amount of students going through the course is less important, as you can continue your one-to-one work at the same time. The only thing you would want to make sure of, is that the course was self sufficient and made a profit for you. Otherwise, whats the point!
Will your potential clients want all of your materials in one course or is there the potential to split into a number of different courses? Will the materials have to be studied in order, or can your students buy just the elements they want to know more about?
Once you’ve decided on the content and how you want to deliver it, the next step is to decide on the platform? Will you self-host on your website or will you use a teaching platform that has already been designed and you just need to put your content on. There are pros and cons of both, which I’ve spoken about previously on this blog post
The user experience
The main thing is to think about your user experience. What will your students want from your course? How will they find you and what will make them purchase your course? You need to make the journey as easy as possible. If a potential client try to buy your course, but the link doesn’t work properly, the payment options aren’t available or there are too many clickthroughs, they might give up and go do a different course, that might not be as good as yours, but at least its easy to get to!
Once they’ve bought your course, how are you going to ensure they remain engaged? What methods will you use to make certain they finish the course. According to this article 90% of people never complete a course. If they don’t finish it, they’re less likely to promote it amongst their friends and colleagues, so you want to keep them as interested as possible. Will you use gamification to encourage them to continue and collect all of the trophies? Will you have a forum, so that students can chat together? Maybe a facebook group that they can join for free, so if they have any questions, then they can ask you and others for assistance? These type of add ons to your course help to keep your students engaged but you don’t need them all. What do you think would best suit your community? Maybe ask them before you start designing your course?
Another thing to think about is affiliates. Will you provide an incentive to people to promote your course? Maybe ask former clients if they would be prepared to help sell your course, for a percentage of the course payment. These can definitely help spread the word to others you might not have access to.
You may need to supply them materials to use, so that you are all speaking a similar language, or you may just want them to provide their experiences. You will definitely need an affiliate plugin in order to easily track and pay your affiliates.
So as you can see, there are a lot of things to think about. I’m absolutely not saying that a course is a difficult thing to create. It’s not, especially if you have already done one, and if you have the materials to hand.