When thinking about doing a challenge to help grow your business, it is important that you set out your plan and then work to your plan.
I suppose you could just wing it…. Let it develop organically as participants go through the challenge, but this could look unprofessional, not joined up, not logical…
The thing about having a plan is that it enables you to think about what you need. It allows you to look further into the future and identify what you need to do and allows you to understand how much work each bit is going to take.
Creating a challenge is hard work. They can be really valuable, but they’re not easy! If you’re just winging it, then you’ll probably find that you spending all your time answering questions, creating lots of materials, rambling and generally regretting you’ve even started the challenge..
The first thing you need to start with when planning your challenge is understanding what you want to achieve. Be really clear about your goal, what is the purpose of the challenge? Why have you decided to undertake this piece of work.
If you don’t know this fundamental step then it’s going to be a waste of your time. There’s a number of different reasons for producing a challenge. You might want to build your list, bring customers deeper into your sales funnel, increase brand awareness, Sell your signature programme etc.
By doing a challenge, people will understand what you offer, and it can help generate more interest. If they find the challenge valuable they will recommend you and that will help position you as an expert in your field. In that way, it will help you build credibility. So that’s the most important thing we need to do before anything else.
Next you need to look at who your challenge will be developed for. Are they beginners, intermediates or advanced?
Once you know who your ideal client is and what your goals are you can then look at the topic of your challenge and set out exactly what it is going to cover.
Knowing the topic of your challenges means that you understand the scope of the challenge and from there you can work out the sequence of information that you’re going to provide to your audience.
Once you have your main subject areas, you can then create the materials that will support your challenge. Make sure these are limited to the problem you have identified. You might think more is better, but you don’t want to confuse your audience and overwhelm them with resources that aren’t relevant.
Once you’ve chosen your topic, and created the materials around that topic, You will know how long needs the challenge today. It might be that actually, you cut down the amount of materials so that it fits with shorter time period. You can always use the additional materials as paid offerings, or bonus materials for those who complete challenge. Then you need to plan how you’re going to promote it. Are you going to have paid ads, affiliates, just organic growth. Do you have the necessary expertise, or do you need to get some help?
And then you need to plan the delivery. When are you go to give information around the daily topic, are you going to ask them to do homework, will you monitor whether they complete them?
How often are you going to be available for them? 24/7 is not realistic so are you going to be available at certain periods of the day? How are you going to engage with them? What platforms are you going to use? Do you know how to use them, or do you need to learn?
All those things that you need to plan before you even before you start?
I would use a mind map, brainstorm everything you might need to do to create challenge And then plan it all out. You can create themes of work from your map and even develop a detailed project plan of everything you need to do to make sure you cover everything off.
This way, once your challenge is actually in full flow, you can relax a little in the knowledge that you have everything in place. This will give you the time you need to be fully present during your challenge and be able to add as much value as possible
To know more about running a successful challenge, buy my challenge toolkit. It contains everything you need to know.
A handbook, which guides you through everything you need to prepare and plan your challenge.
A playbook, to help you develop all the materials you need.
A planner will help you make sure you are prepared for each stage of your challenge,
A checklist will give you a quick confirmation that you have everything you need before you start.
A guide to the tech you will need to promote and deliver the challenge